“We were shocked,” he says of this appetite for bill reminders. Sixty per cent of users who sign up to use the app now create at least one bill reminder during the onboarding process, according to Park. The founders surveyed 600 couples to help spec out the app’s feature set, and the research threw up a few surprises - such as how much demand there was for a bill reminder facility. “We believe all of them should be co-managing their money together and certainly co-developing their financial literacy habits together,” he says. The target user is typically in the Millennial age-range - with Park noting there are some 32M Millennials now living with a partner. And it sort of hit us - with all of these basic tools that are out, there if couples like us can’t get on the same page with money then these tools really don’t matter.” “When we started this project both were living with our partners and arguing, from time to time, with our partners about money. “My co-founder, Thien Tran, and I are pretty passionate about personal finance and helping others develop better financial habits and literacy,” Park tells TechCrunch, explaining how the idea for the app came about. The app also lets couples stay on top of money matters in other ways, such as being able to comment on individual transactions and manage bill reminders together - so they can, in the words of co-founder Eugene Park, “be on the same page” about money. Honeydue is a mobile app that aims to reduce money-related arguments between couples by offering tools to share information on respective account balances and spending.
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